NEW: Different color from previous design.
ALL NEW: Parts not interchangeable with previous design OR the old one was so bad we had to trash it and start over.
UNMATCHED: Almost as good as the competition.
ADVANCED DESIGN: The advertising agency doesn’t understand it.
IT’S HERE AT LAST! Rush job; nobody knew it was coming.
FIELD-TESTED: Manufacturer lacks test equipment.
YEARS OF DEVELOPMENT: We finally got one that works.
BREAKTHROUGH: We finally figured out a way to sell it.
FUTURISTIC: No other reason why it looks the way it does.
MAINTENANCE-FREE: Impossible to fix.
PERFORMANCE PROVEN: Will operate through the warranty period.
MEETS ALL STANDARDS: Ours, not yours.
BROADCAST QUALITY: Gives a picture and produces noise.